Roomdresser is an exclusive interior design studio creating custom interiors and beautifully furnished indoor spaces with personality and charm. High-quality materials, respect for craftsmanship and aesthetic awareness are the foundation for their work.
Working closely with Roomdresser we developed an aligned vision for the company and business development plan in order to take focused action. Out of the work further resulted a re-branding and an optimisation in organisational struc-ture.
- Business Strategy
- Strategy Workshop
- Business Organisation
- Business Development
- Marketing & Communication
Strategy Consulting - Rebranding
- New Business Partner
The planning division had developed very strongly in our company. However, this division could no longer develop with the company structure as it was at that time. We were faced with the challenge of which direction it should go. Expansion or focus on existing business? Kathrin developed a new strategy together with us in our company. Over several sessions, brainstormings, 1:1 coaching and detailed analyses, Kathrin led us to a new vision with a clearer focus. This resulted in a clear focus on our core competence, a new marketing strategy, a re-branding of the company and a new employee structure.
She has established very valuable contacts to lead the company to long-term success in the future. The work with Kathrin was a very valuable and nurturing cooperation. Kathrin has become an important person for our company and we will continue to use her valuable advice in the future.
Martin Piffer, Interior designer & Co-Owner Roomdresser GmbH, Zurich
Simply Soup is a boutique restaurant chain and takeaway in Zürich serving soups, curries, salads, buddha bowls, bagels and homemade drinks. Everything served is fresh, homemade and seasonal. Simply Soup’s mission is to help people lead healthier, happier lives and – through food – having a positive impact on their customer’s wellbeing on a daily basis.
Working closely with Simply Soup, we developed a business strategy, a re-branding strategy and a new restaurant design concept as well as a focused goal and action plan. In a continued collaboration we un-tap business potentials by developing aligned concepts that are then translated into concrete actionable steps.
- Brand Strategy
- Business Development Strategies
- Rebranding Strategy:
Logo & Corporate Identity (CI), Packaging Design, employee uniforms - New Restaurant Design
(Colour Concept in line with the CI) - Communication Strategy:
Newsletter, Social Media, PR - Strategic Partnerships
Working with Kathrin has been a game changer for my business. Thanks to her professional approach and meaningful insights I am finally working on my business rather than in it. I spent the first six years working in my business, without taking the time to take a step back and evaluate strategic decisions. That changed from the very first session with Kathrin, in which, thanks to her questions, I realised how many negative affirmations I built around my business and how these caused blocks not only to my workflow but had a direct link to sales, customer satisfaction and ultimately profit. Intelligent, insightful and caring, Kathrin`s consulting services have become an indispensable part of my business.
Assem Klammsteiner, CEO & Founder Simply Soup GmbH
CLIENT FEEDBACK
“Finally working on my business rather than in my business”
Working with Kathrin has been a game changer for my business. Thanks to her professional approach and meaningful insights I am finally working on my business rather than in it. I spent the first six years working in my business, without taking the time to take a step back and evaluate strategic decisions. That changed from the very first session with Kathrin, in which, thanks to her questions, I realised how many negative affirmations I built around my business and how these caused blocks not only to my workflow but had a direct link to sales, customer satisfaction and ultimately profit. Intelligent, insightful and caring, Kathrin`s consulting services have become an indispensable part of my business.
Assem Klammsteiner, CEO & Founder Simply Soup GmbH
a simple story is a curated concept store – online and also on site in Zurich – founded by the sisters Ivana Hermann and Andrea Laszic in 2018. a simple story offers unique and beautiful home accessories as well as a fine collection of carefully selected clothing, accessories and natural cosmetic products. The assortment inspires to beautify everyday life with more color and lightness.
Working with a simple story, together we developed an aligned communication strategy for the brand. With one of our strategic planning tools we helped to successfully meet the launch goals and tight schedule.
- marketing & communication strategy (general communication strategy, Website, Newsletter, Social Media, 360° marketing plan)
- business development
(strategic partnerships)
“Thanks to Kathrin’s work, we were able to launch the website on time.“
We developed our communication strategy and marketing & communication plan with Kathrin. When we started working with her, we were already quite advanced with the foundation of our project. We still had to define our language and communication and to finish the copy for our website – all this within a tight schedule.
In the workshop, we first laid the basis for all our communication, and then developed a concrete marketing and communication concept. We discussed all communication channels separately and considered their focus/frequency/topic plan. Kathrin further supported us in the preparation and revision of the website copy.
Kathrin provided us with a marketing and communication planning tool to help with the launch of the website, which we continue to use for our regular seasonal planning. Thanks to Kathrin’s work, only two months after our workshop, we were able to launch the website on time. And three weeks after the launch of the website we even celebrated the opening of our showroom.
Kathrin combines a great deal of empathy with the highest level of professional competence. She immediately grasped what we wanted to present and used her experience to help us define our ideas clearly and to the point. She has given us many recommendations for various tools and has linked us to her network time and again. As a result, we have also started valuable cooperations with other professionals, which is very important for a start up. The cooperation and discussions with Kathrin are very enriching. She follows our project with real interest and continues to give us important suggestions. Her always positive attitude is very motivating. Kathrin has become indispensable to our business and we look forward to working with her in the future.
Ivana Herrmann & Andrea Lazic, Founders & Managing Directors of a simple story, Zurich
“Thanks to Kathrin’s work, we were able to launch the website on time.“
We developed our communication strategy and marketing & communication plan with Kathrin. When we started working with her, we were already quite advanced with the foundation of our project. We still had to define our language and communication and to finish the copy for our website – all this within a tight schedule.
In the workshop, we first laid the basis for all our communication, and then developed a concrete marketing and communication concept. We discussed all communication channels separately and considered their focus/frequency/topic plan. Kathrin further supported us in the preparation and revision of the website copy.
Kathrin provided us with a marketing and communication planning tool to help with the launch of the website, which we continue to use for our regular seasonal planning. Thanks to Kathrin’s work, only two months after our workshop, we were able to launch the website on time. And three weeks after the launch of the website we even celebrated the opening of our showroom.
Kathrin combines a great deal of empathy with the highest level of professional competence. She immediately grasped what we wanted to present and used her experience to help us define our ideas clearly and to the point. She has given us many recommendations for various tools and has linked us to her network time and again. As a result, we have also started valuable cooperations with other professionals, which is very important for a start up. The cooperation and discussions with Kathrin are very enriching. She follows our project with real interest and continues to give us important suggestions. Her always positive attitude is very motivating. Kathrin has become indispensable to our business and we look forward to working with her in the future.
Ivana Herrmann & Andrea Lazic, Founders & Managing Directors of a simple story, Zurich
Connecting Dots is a digital marketing agency focused on Direct Response Marketing, Marketing Systems & Automation and Sales Process Consulting based in Zurich, Switzerland. Connecting Dots work with Coaches, Consultants and Service Providers who are on a mission to make an impact in the world to build smart businesses that allow them to multiply their impact without multiplying their workload.
In a creative process we developed the company name together and aligned the branding strategy. In addition we provided direction during the design process with an external graphic designer.
- Brand Name
- Branding Strategy
- Corporate Identity Consulting
- Visual Identity Consulting
- Strategic Partnerships
“Within one short workshop with Kathrin I was able to get clear on my business name“
Before I worked with Kathrin, I was struggling to understand how to translate my personality, values and vision for my business into a business name and brand identity. I tried everything – brainstorming, mind mapping, word mashing, picking names out of the air. Even with help from my Entrepreneur and Business Owner friends. No matter how good an idea seemed, within a few days it no longer resonated with me. This process went on for about 3 months. It was so frustrating that I couldn’t really move my business forward as I didn’t have an identity I could use. The whole process was beginning to become a nightmare and I felt totally stuck. Then I worked with Kathrin, and within one short workshop I was able to get clear on my business name… and the more I lived with the name the more I liked it and the more it resonated with me. Finally I had something I could move forward with! 🙂 From there we were able to quickly move forward and creating the other elements of the brand identity became almost effortless. Since then, I’ve not thought twice about my brand and am confident that it is something that will stay for a long time into the future. If you’re struggling with your brand identity, how to position your business or finding a brand identity that truly represents you and your business, then I would 1000% recommend you work with Kathrin.
It’s like Kathrin has a sixth sense for being able to ask the right question at exactly the right moment, or use the perfect creative exercise to bring out your values and vision in the best possible way to lead you to the answers when it comes to brand identity and positioning.
Gareth Robinson, Founder & Head of Business Development and Growth Marketing Connecting Dots
“Within one short workshop with Kathrin I was able to get clear on my business name“
Before I worked with Kathrin, I was struggling to understand how to translate my personality, values and vision for my business into a business name and brand identity. I tried everything – brainstorming, mind mapping, word mashing, picking names out of the air. Even with help from my Entrepreneur and Business Owner friends. No matter how good an idea seemed, within a few days it no longer resonated with me. This process went on for about 3 months. It was so frustrating that I couldn’t really move my business forward as I didn’t have an identity I could use. The whole process was beginning to become a nightmare and I felt totally stuck. Then I worked with Kathrin, and within one short workshop I was able to get clear on my business name… and the more I lived with the name the more I liked it and the more it resonated with me. Finally I had something I could move forward with! 🙂 From there we were able to quickly move forward and creating the other elements of the brand identity became almost effortless. Since then, I’ve not thought twice about my brand and am confident that it is something that will stay for a long time into the future. If you’re struggling with your brand identity, how to position your business or finding a brand identity that truly represents you and your business, then I would 1000% recommend you work with Kathrin.
It’s like Kathrin has a sixth sense for being able to ask the right question at exactly the right moment, or use the perfect creative exercise to bring out your values and vision in the best possible way to lead you to the answers when it comes to brand identity and positioning.
Gareth Robinson, Founder & Head of Business Development and Growth Marketing Connecting Dots
